If your hotel is owned or managed by an LGBTQ+ individual, you may have come across the term ‘LGBTQ+ supplier diversity’. A supplier diversity program ensures that procurement professionals have a diverse pool of suppliers to choose from, including minority-owned businesses, such as those run by women or LGBTQ+ persons. To become part of the supplier diversity program, LGBTQ+ owned hotels need to become a certified LGBTQ+ Business Enterprise (LGBTQ+BE) by the National Gay and Lesbian Chamber of Commerce (NGLCC).
As a strategic partner of NGLCC, we know a thing or two about LGBTQ+ supplier diversity at World Rainbow Hotels. If you’re considering joining a supplier diversity program, here are three ways your hotel can benefit from it:
Receive certified LGBTQ+ accreditationBecoming LGBTQ+BE certified doesn’t only grant you access to the supplier diversity program, it is also a great form of accreditation that will increase your hotel’s profile in the sector. Being LGBTQ+BE accredited certifies that your hotel is majority (at least 51%) owned, operated, managed and controlled by an LGBTQ+ individual, and exercises independence from any non-LGBTQ+ business enterprise.Unfortunately, LGBTQ+BE accreditation is currently only available for businesses in the United States – but don’t worry, there are other ways to receive excellent LGBTQ+ accreditation! If you are a hotel wanting to be recognised as an ‘LGBTQ+-welcoming’ accommodation, we recommend joining a global LGBTQ+ trade association such as those offered by World Rainbow Hotels’ partners IGLTA and TAG. Another way to receive LGBTQ+ accreditation is to become part of a relevant consortia. At World Rainbow Hotels we offer the first and only hotel consortia programme that exclusively targets the gay and lesbian markets. Find out more about the World Rainbow Hotels Consortia Programme.
|
Get the benefits of an LGBTQ+ supplier diversity program with World Rainbow Hotels |
Becoming certified as an LGBTQ+BE to join the supplier diversity program can be very challenging for independent hotels, we know. That’s why we offer the same (and more!) benefits for LGBTQ+ hotels through our consortia programme.
World Rainbow Hotels brings together a global community of gay and lesbian welcoming hotels, providing accommodations like yours unprecedented visibility and access to the LGBTQ+ market. By joining our programme, hotels receive exclusive LGBTQ+-focused marketing opportunities, including campaigns targeting travel agencies and TMCs. If you’re keen to reap the benefits of an LGBTQ+ supplier diversity program without the hassle, register your hotel today. |